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Free email course for agencies

How to sell GEO to your clients

Your clients are asking whether ChatGPT recommends them. Five short lessons on turning that question into paid work: how to explain it, how to open with an audit, what to charge, how to report numbers they’ll believe, and how to make it a monthly service.

  • 5 lessons, about 5 minutes each, one every two days
  • One practical task per lesson
  • Every price and figure linked to its source

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Lesson 1 arrives right away.

5 lessons

What you’ll learn

  1. 01

    Explain the problem in your client’s words

    Skip the jargon. One picture your client gets in two minutes, and the three words worth keeping apart.

    About 4 minutes · Task: Write a three-sentence explanation for one client: their category, one real buyer question, and what you would check.

  2. 02

    Make the audit your first slide

    Open the proposal with evidence about the prospect’s own brand. What the slide shows and how to build it.

    About 5 minutes · Task: Pick one prospect. Write 10 buyer questions, then run the free check on their site and on their strongest competitor’s.

  3. 03

    What to charge for a GEO audit

    Public prices from agencies and consultants, the floor set by automated reports, and how to scope yours.

    About 5 minutes · Task: Write your audit offer in five lines: questions, engines and runs, competitors, deliverables, and the price with its credit rule.

  4. 04

    Report ranges, not single numbers

    Why one number gets doubted, how to report a rate with its range, and three rules for the monthly report.

    About 5 minutes · Task: Rewrite last month’s AI numbers for one client as a rate, its range and the number of answers behind it. Mark overlapping changes as “no clear change”.

  5. 05

    Turn the audit into a monthly retainer

    What goes in a monthly GEO service, what to promise and what not to, and how to price it.

    About 5 minutes · Task: Draft a one-page retainer for one client: questions tracked, report date, the three work tracks for the first 90 days, and what you will and won’t promise.

Questions

About the course

Owners and account leads at small SEO and marketing agencies whose clients have started asking whether they show up in ChatGPT, and who want to sell it as a service without overpromising.

Lesson 1 arrives as soon as you sign up, then one lesson every two days. Each takes about five minutes and ends with one practical task. You can read every lesson you’ve received on this site.

From public pages, each linked in the lesson with the month we checked it. Where we found no reliable public number (retainer prices, for example), the lesson says so instead of guessing.

Yes. We make a tool for agencies that tracks AI visibility and sends white-label reports; the last lesson mentions it once. You can unsubscribe from any email. See our Privacy Policy.

Readable is step one. Does ChatGPT recommend you?

We ask ChatGPT, Gemini and Google AI Overviews three questions your buyers ask and show who gets named, you or a competitor. Free, no signup.

Run the free AI visibility check
Or start free: your full report in about 5 minutesAgencies: free course on selling GEO to clients