Research
How AI assistants pick the brands they recommend
We ask the same buyer questions again and again on ChatGPT, Gemini and Google’s AI features, and publish what we count. Every study states its sample, its method and the range around each number.
| Study | Key finding | Sample | Engines |
|---|---|---|---|
| Nov 6, 2026Ask ChatGPT the same question 8 times. How often does the answer change? | 45%95% range 26–66%of questions kept the same #1 brand in all 8 ChatGPT answers | 307 answers | |
| Nov 6, 2026Only 3% of the pages ChatGPT cites rank in Google’s top 10 | 3%95% range 2–6%of the pages ChatGPT cited ranked in Google’s top 10 for the same search | 49 searches, 320 citations |